In August 2010, JT Medical, a newly established medical distributor specialised in implantable devices, approached Intative to create a new identity and logo. The logo needed to differentiate the company from competitors and yet still be appropriate within the medical context.
The brief included a desire to use a bold colour that would stand out from the typical medical blue. Intative designed a logo using a bright and fresh orange and devised a tagline that emphasised JT Medical’s value proposition.
To arrive at the final design, we created several mock-ups both to explore different design directions and to help the client visualise the options.
Once the design was selected and finalised Intative produced artwork to suit a variety of purposes. These documents included business cards, letter-heads and with compliments cards.