Intative creates a new logo for JT Medical

JT Medical LogoIn August 2010, JT Medical, a newly established medical distributor specialised in implantable devices,  approached Intative to create a new identity and logo.  The logo needed to differentiate the company from competitors and yet still be appropriate within the medical context.

The brief included a desire to use a bold colour that would stand out from the typical medical blue. Intative designed a logo using a bright and fresh orange and devised a tagline that emphasised JT Medical’s value proposition.

To arrive at the final design, we created several mock-ups both to explore different design directions and to help the client visualise the options.

JT Medical logo mock-ups

Once the design was selected and finalised Intative produced artwork to suit a variety of purposes. These documents included business cards, letter-heads and with compliments cards.

 JT Medical logo with tag line