Intative helps Imaxeon to launch a new email program

A screenshot of the Imaxeon NewsletterLooking for new ways to position their products with clinical users, Imaxeon asked Intative to develop a set of e-newsletters.

To ensure reader engagement Intative worked to bring interesting and credible articles targeted to the specific readers. While products were featured in some of the articles, this was balanced against informative stories and reports on relevant research. Open rates of more than 40% were consistently achieved, which enabled Imaxeon to periodically use the mailing lists to promote different events.